Director : François Alaux, Hervé de Crécy & Ludovic Houplain
Year : 2009
Police chase an armed criminal in a version of Los Angeles comprised entirely of corporate logos.
François Alaux on the aforementioned armed criminal:
“He’s a very, very strong character. Like Mr. Nicholson in Batman. It’s very important to have a strong bad guy.“
The armed criminal is… well you just have to watch it yourself, you lazy cockroach.
2000 logos were used in total. It took a year and a half to figure out how those logos would be implemented into the film’s landscape.
The filmmakers operate under the French graphics and animation studio, H5 – here’s what they had to say about Logorama:
“Logorama presents us with an over-marketed world built only from logos and real trademarks that are [SPOILERS, SPOILERS, SPOILERS]. Logotypes are used to describe an alarming universe (similar to the one that we are living in) with all the graphic signs that accompany us everyday in our lives. This over-organized universe is violently transformed by the cataclysm becoming fantastic and absurd. It shows the victory of the creative against the rational, where nature and human fantasy triumph.“
Maybe Logorama should have been previewed before Skyfall?
IT ONLY TICKLES FOR A LITTLE WHILE.